{"title":"By Alona","description":"\u003cp data-end=\"583\" data-start=\"113\"\u003eBy Alona, founded by London based designer Alona Shelemy, blends heritage, passion, and expertise to create jewellery that is both timeless and modern. As the daughter of a fine jeweller, Alona grew up surrounded by precious designs and craftsmanship that sparked her lifelong love of jewellery. Trained at the Gemological Institute of America, her creative journey combines storytelling and artistry, resulting in meaningful pieces that empower women to express their individuality.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"by-alona-ladies-leonie-earrings","title":"By Alona Ladies Leonie Earrings","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003e Vintage-inspired with soft, sculptural curves. The Leonie Earrings are crafted in 18k gold-plated brass and set with a brilliant oval cubic zirconia that catches the light with every movement. Polished and considered, they bring an elevated finish that works just as well dressed up as it does dressed down.\u003c\/p\u003e\n\u003cp data-end=\"342\" data-start=\"330\"\u003e\u003cstrong data-end=\"342\" data-start=\"330\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"508\" data-start=\"344\"\u003e• 18k gold-plated brass\u003cbr data-end=\"370\" data-start=\"367\"\u003e• Oval cubic zirconia stone\u003cbr data-end=\"414\" data-start=\"411\"\u003e• For pierced ears only\u003cbr data-end=\"459\" data-start=\"456\"\u003e• Comes in our small gift box with pouch\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55156579533146,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1579.jpg?v=1794404901"},{"product_id":"by-alona-ladies-leonie-earrings-copy","title":"By Alona Ladies Leonie Earrings","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003e Vintage-inspired with soft, sculptural curves. The Leonie Earrings are crafted in silver-plated brass and set with a brilliant oval cubic zirconia that catches the light with every movement. Polished and considered, they bring an elevated finish that works just as well dressed up as it does dressed down.\u003c\/p\u003e\n\u003cp data-end=\"342\" data-start=\"330\"\u003e\u003cstrong data-end=\"342\" data-start=\"330\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"508\" data-start=\"344\"\u003e• Silver-plated brass\u003cbr data-end=\"370\" data-start=\"367\"\u003e• Oval cubic zirconia stone\u003cbr data-end=\"414\" data-start=\"411\"\u003e• For pierced ears only\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55156584808794,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1583.jpg?v=1794405141"},{"product_id":"by-alona-ladies-belle-hoop-brass-earrings","title":"By Alona Ladies Belle Hoop Brass Earrings","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-start=\"101\" data-end=\"350\"\u003eA new take on the hoop. The Belle earrings blend a classic shape with a more sculptural feel, finished with a luminous oval cubic zirconia set into a softly oval form. Clean, modern, and easy to wear, they bring a subtle glow to everyday styling. Designed with a hollowed interior for a more comfortable feel.\u003c\/p\u003e\n\u003cp data-start=\"450\" data-end=\"462\"\u003e\u003cstrong data-start=\"450\" data-end=\"462\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"464\" data-end=\"659\"\u003e• 18k gold-plated brass\u003cbr data-start=\"494\" data-end=\"497\"\u003e• Oval cubic zirconia stone\u003cbr data-start=\"581\" data-end=\"584\"\u003e• For pierced ears only\u003cbr data-start=\"607\" data-end=\"610\"\u003e• Comes in our small gift box with pouch.\u003c\/p\u003e\n\u003cp data-start=\"661\" data-end=\"712\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAn everyday hoop, reworked with a little more edge.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55158047146330,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1587.jpg?v=1794409858"},{"product_id":"by-alona-ladies-belle-hoop-brass-earrings-1","title":"By Alona Ladies Belle Hoop Brass Earrings","description":"\u003cp data-start=\"101\" data-end=\"350\"\u003eA new take on the hoop. The Belle earrings blend a classic shape with a more sculptural feel, finished with a luminous oval cubic zirconia set into a softly oval form. Clean, modern, and easy to wear, they bring a subtle glow to everyday styling. Designed with a hollowed interior for a more comfortable feel.\u003c\/p\u003e\n\u003cp data-start=\"450\" data-end=\"462\"\u003e\u003cstrong data-start=\"450\" data-end=\"462\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"464\" data-end=\"659\"\u003e• Sterling silver-plated brass\u003cbr data-start=\"494\" data-end=\"497\"\u003e• Oval cubic zirconia stone\u003cbr data-start=\"581\" data-end=\"584\"\u003e• For pierced ears only\u003cbr data-start=\"607\" data-end=\"610\"\u003e• Comes in our small gift box with pouch.\u003c\/p\u003e\n\u003cp data-start=\"661\" data-end=\"712\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAn everyday hoop, reworked with a little more edge.\u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55158068937050,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1591.jpg?v=1794409940"},{"product_id":"by-alona-ladies-sabine-cord-necklace","title":"By Alona Ladies Sabine Cord Necklace","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp data-start=\"20\" data-end=\"286\"\u003eLow-key shine, everyday cool. The Sabine necklace features your choice of coloured silk cord, finished with an oval pendant set with a sparkling cubic zirconia. Refined but unfussy, it’s the kind of piece you’ll reach for daily - worn solo or layered into your stack.\u003c\/p\u003e\n\u003cp data-start=\"288\" data-end=\"424\"\u003eDesigned with versatility in mind, the fully adjustable cord lets you wear it close at the collarbone or longer, depending on your mood.\u003c\/p\u003e\n\u003cp data-start=\"426\" data-end=\"438\"\u003e\u003cstrong data-start=\"426\" data-end=\"438\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"440\" data-end=\"643\"\u003e• Coloured silk cord\u003cbr data-start=\"460\" data-end=\"463\"\u003e• Silver-plated oval pendant\u003cbr data-start=\"493\" data-end=\"496\"\u003e• Set with cubic zirconia\u003cbr data-start=\"521\" data-end=\"524\"\u003e• Fully adjustable length\u003cbr data-start=\"591\" data-end=\"594\"\u003e• Comes in our small gift box with pouch\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55158077391194,"sku":null,"price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1596.jpg?v=1794410150"},{"product_id":"by-alona-ladies-anais-necklace","title":"By Alona Ladies Anais Necklace","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eLow-key shine, everyday cool. The Anais necklace features your choice of coloured silk cord, finished with our double drop signature pendants. An oval and a teardrop, both set with sparkling cubic zirconia. Mixed metals add a modern edge, with one pendant in 18k gold plating and the other in silver.\u003c\/p\u003e\n\u003cp\u003eRefined but easy, it’s the kind of piece you’ll reach for daily. Wear it on its own or layer it into your stack. The fully adjustable cord lets you style it your way, from close at the collarbone to worn longer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Coloured silk cord\u003cbr\u003e• Double drop pendant design (oval + teardrop)\u003cbr\u003e• Set with cubic zirconia\u003cbr\u003e• One pendant 18k gold-plated, one silver-plated\u003cbr\u003e• Fully adjustable length\u003cbr\u003e• Comes in our small gift box with pouch\u003c\/p\u003e\n\u003cp\u003eAn easy, everyday piece with a modern twist.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55158147580250,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1598.jpg?v=1794410406"},{"product_id":"by-alona-ladies-indra-necklace-with-blue-sodalite","title":"By Alona Ladies Indra Necklace With Blue Sodalite","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eConnector length is 16.5 inches.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFront closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e18kt gold plated\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eComes in our medium gift box and velvet pouch.\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55158162555226,"sku":null,"price":170.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1599.jpg?v=1794410545"},{"product_id":"by-alona-lapis-pendant","title":"By Alona Lapis Pendant","description":"\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e18kt gold plated brass\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eComes in our medium gift box and velvet pouch.\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55158208823642,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1600.jpg?v=1794410709"},{"product_id":"by-alona-ladies-lucie-necklace-in-the-gold-and-tigers-eye","title":"By Alona Ladies Lucie Necklace In The Gold And Tigers Eye","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003e\u003cspan\u003eWarm tiger’s eye with an unexpected hit of shine. The Lucie necklace is hand-strung with natural tiger’s eye beads, bringing rich golden-brown tones and natural variation to every piece. Three off-centre 18k gold-plated beads, each set with sparkling cubic zirconia, add flashes of gold and light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRich in colour and texture, it’s an easy statement that works all year round.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Natural tiger’s eye beads\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Three off-centre 18k gold-plated beads set with cubic zirconia\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• 17.5\" total length, including 2\" extension chain\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Finished with our engraved logo tag\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Made in the UK\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Comes in our gift box with pouch\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55158401302874,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1601.jpg?v=1794411558"},{"product_id":"by-alona-ladies-anais-necklace-1","title":"By Alona Ladies Anais Necklace","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eLow-key shine, everyday cool. The Anais necklace features your choice of coloured silk cord, finished with our double drop signature pendants. An oval and a teardrop, both set with sparkling cubic zirconia. Mixed metals add a modern edge, with one pendant in 18k gold plating and the other in silver.\u003c\/p\u003e\n\u003cp\u003eRefined but easy, it’s the kind of piece you’ll reach for daily. Wear it on its own or layer it into your stack. The fully adjustable cord lets you style it your way, from close at the collarbone to worn longer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Coloured silk cord\u003cbr\u003e• Double drop pendant design (oval + teardrop)\u003cbr\u003e• Set with cubic zirconia\u003cbr\u003e• One pendant 18k gold-plated, one silver-plated\u003cbr\u003e• Fully adjustable length\u003cbr\u003e• Comes in our small gift box with pouch\u003c\/p\u003e\n\u003cp\u003eAn easy, everyday piece with a modern twist.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55158407135578,"sku":null,"price":135.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1604.jpg?v=1794411683"},{"product_id":"by-alona-ladies-verity-bracelet","title":"By Alona Ladies Verity Bracelet","description":"\u003cp\u003eOur stunning Verity bracelet is made from hand strung red jade button beads, finished with a large baroque pearl and 18k gold plated cube beads. The perfect pop of colour for any outfit. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTotal length is 6.5 inches with 1 inch extension chain.\u003c\/li\u003e\n\u003cli\u003eComes in our medium gift box and velvet pouch.\u003c\/li\u003e\n\u003cli\u003eLogo tag.\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55158420111706,"sku":null,"price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1606.jpg?v=1794411791"},{"product_id":"by-alona-ladies-verity-necklace","title":"By Alona Ladies Verity Necklace","description":"\u003cdiv class=\"product-block\"\u003e\n\u003cdiv class=\"rte\"\u003e\n\u003cp\u003eOur stunning Verity necklace is made from hand strung red jade button beads, finished with a large baroque pearl and 18k gold plated cube beads. The perfect pop of colour for any outfit. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTotal length is 15 inches with a 1 inch extension chain.\u003c\/li\u003e\n\u003cli\u003eComes in our medium gift box and velvet pouch.\u003c\/li\u003e\n\u003cli\u003eLogo tag.\u003c\/li\u003e\n\u003cli\u003eMade in the UK.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"By Alona","offers":[{"title":"Default Title","offer_id":55158433153370,"sku":null,"price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0920\/6032\/0090\/files\/IMG_1609.jpg?v=1794411906"}],"url":"https:\/\/www.seagrassbay.com\/collections\/by-alona.oembed","provider":"Seagrass Bay","version":"1.0","type":"link"}